rD #tbt: Investment In Email Marketing Is Always A Profitable Bet

If you’ve been on vacation for the past couple of weeks, you’ve missed out on the start of rD’s 10-year anniversary celebration. We’ve dug up the rD time capsule to reminisce on some major trends over the years. In the newest installment of rD #tbt, we throw it back to 2009 and look at the role of email marketing in the years to come. Enjoy the read and remember to follow along using #rDialogueTBT.

Trend #3: Investment In Email Marketing Is Always A Profitable Bet

Industry said it in – 2009

“E-mail marketing will remain highly predictable in 2010 and may even become more powerful as e-mail service providers improve social media integration, search engine access to archived e-mails, auto-responders and new integrated applications. If you don't already use an e-mail service provider, invest in one in 2010. If you already use an e-mail service, invest in your e-mail list and in producing valuable content to nurture leads and attract repeat customers.” – 10 web marketing trends for 2010

rDialogue said it in – 2009

 “Even this morning, none other than The Wall Street Journal pronounced "The End of the Email Era". While we'll save commentary for WSJ's opinion that email is over (we don't think it is, at least for many customers), the underlying issue is that marketing is much more complex than simply email, just as it is also about much more than social media.” -  Phil Rubin in Social Media, Brands and...Customers: Are We Having Fun Yet?