Target Testing New REDPerks Rewards Program

Well known for its successful private label card program, Target is now exploring tender neutral rewards. Having recently sold its once internally run REDcard portfolio to TD Bank, one wonders what this new direction will mean for cardholders. While the new proposition aligns with the card and isn't quite as rich, it will surely dilute the card program in the future. Store associates will now be asking if you want to sign up for REDPerks, not do you want a REDcard. Is this new move an indication that the Cartwheel application was a flop? Or will the two programs merge at some point? We'll be staying tuned to find out.