A Big Lesson From A Small Tweak

Last week, Delta Air Lines announced that one of the qualifications for its highest published elite tier, Diamond Medallion, would require spending at least $15,000 on Delta travel – or spending $250,000 annually on Delta Amex, a change from the previously required $25,000 on the credit card. The change is effective next year for 2019 status.

Impact of Loyalty and Brand Relationships on Non-Profits

Over the last two weeks, our country has been transfixed by the destruction Mother Nature and Hurricane Harvey have brought to bear in East Texas and beyond.  We’ve seen countless terrifying pictures, but we’ve also seen tremendous acts of courage, selflessness and generosity.  And with the Northwest facing ravaging wildfires while the Southeast braces for Hurricane Irma, non-profit organizations dedicated to disaster response need – and in some cases, are getting – more support more than ever.

Data, data, everywhere - now what?

It is no secret that in this age of the customer, data creates business value, especially to us marketers. Each data point is an opportunity to know customers better and engage with them in what we call “a relevant dialogue”. But this opportunity is also a challenge. With the upsurge of technological advancements happening today, there is a heap of customer data piling up at an exponential pace and in most cases, just sitting there. Brands too are grappling to keep up with this wave of ‘big data’. Today, companies have more data than ever at their disposal and less time than ever to identify how to use it. This conundrum raises the question: How can marketers effectively use data as a strategic resource to surpass customer expectations and increase profitability?