Last week, Apple made an interesting acquisition of a Seattle-based artificial intelligence (AI) start-up called Turi for around $200M. And like me, you probably said “Great, Apple is always on the forefront of new technologies”. But, for me, this is less about the acquisition and more about hope in solving a constantly frustrating experience that I have with Apple. It’s not about the products as I currently own 15 different Apple products. My frustration is that Apple is abysmal at customer marketing. I constantly get marketing touches from Apple that are frankly insulting as I feel like Apple is just saying “Hey Guy!”
I have no clue what people did during commercial breaks before smart phones. To me commercials are just white noise, that chance for me to run to the bathroom, or get a soda, snack, etc. before my show comes back on. I understand the role and value of traditional advertising when looking through a brand awareness lens. It’s an traditionally easy and proven way to reach the masses. Got it, but does it really help brands connect with customers? For me, the short answer is “nah”.
Reasons we love Thursdays: First Thursdays, Lunch and Learns, being the day before Friday, and #rDialogueTBT. In this weeks’ #rDialogueTBT we return to 2011 to look at the impact of brand advocates. We all know that brand advocates are a brand’s most valuable customers, but the real question is; do brand advocates feel important to the brand, or do they feel like just another guy?
We continue our celebration of rDialogue’s 10-year anniversary this week with a look back to 2011 and loyalty marketing’s role and evolution. Here at rD, we always have and will continue to look for brands that are willing to be leaders and push beyond the traditional loyalty program. It’s 2016 and this post is more relevant now than ever before. Enjoy the read and remember to follow along using #rDialogueTBT.
Over the last several weeks, we’ve been marking our 10-year anniversary by taking a look back at our decade’s worth of content. In our most recent blog, we discussed the rise of Pokémon Go and the opportunities its popularity could bring for brands. As always, with any brand effort, relevance is key. In this installment of rD #tbt, we look back at 2011 and the role of relevance in brand communications with consumers. Enjoy the read and remember to follow along using #rDialogueTBT.