Is it possible for something to be a throwback and a prediction? If it is, today’s #rDtbt fits perfectly. A year ago, we wrote about how personalized marketing is so much more than transactional data and today we feel brands are set up to do some really transformative things in regards to personalized marketing. With that in mind, enjoy today’s #rDtbt, because the future is right around the corner.
Relevance is a big part of who we are and what we do; hence our name, Relevant Dialogue. We talk about it all the time; just look at today’s #rDtbt. Though this throwback comes from 2011 and 2013, the idea of relevant content is one that can be found in everything we’ve done from 2006 until now. Happy 10-year anniversary to us.
Having worked in the hospitality industry over the last 10 years, I’ve been lucky to have stayed in some wonderful hotels − from Ritz Carlton to Four Seasons to Kimpton. As expected, the level of service at each of these hotels has been great – some more extraordinary than others – but, there’s one thing that rings true across each experience: the connection with the on-site team and, ultimately my connection with the brand, ends once I leave the property.
Quick question: What are NOT drivers of customer loyalty?
Answer: Discounts, rebates, BOGO offers – even free burritos.
These may appear to be effective business strategies to generate and grow sales, but consider these insights before going down that road. Because, in actuality, discounting is death to a brand and, over time, proves that these are not drivers to building customer loyalty.
Welcome back for another rD #tbt. Here at rDialogue we love technology that makes our lives easier and more stylish which is why we love wearables and what they can do for us. Many of us were tracking our mileage and earning fuel points with the Nike Fuel Band when it came out in 2012. Today we’re still managing our lives from our wrists (and we’re really excited for the Apple Watch 2). Take a walk down memory lane with us; and don’t forget to track your steps.